The Embrace Your Texture Brand

The Embrace Your Texture Brand (EYT Brand) is a lifestyle and declaration statement that simply reminds you to accept and love yourself...embrace your “texture". Your “texture” is anything you believe The Creator gave you, from your outward appearance to your inner substance – the color complexion of your skin, the feel of your hair, your height, weight, body structure, intellect, talents, skills, personality traits - anything that is natural, innate, and authentic about you.
Consequently, as you boldly wear the EYT Brand, you will influence others to have the audacity to courageously embrace their texture as well.
The EYT Brand’s mission is to encourage positive individual self-acceptance to enhance the emotional well-being of the Black community -men, women, children, and families.

"Who taught you to hate the color of your skin? Who taught you to hate the texture of your hair? Who taught you to hate the shape of your nose and the shape of your lips? Who taught you to hate yourself from the top of your head to the soles of your feet?...No...you should ask yourself who taught you to hate being what God gave you.”- Malcolm X, May 5, 1962, Los Angeles, CA

Our core values include:
• The acceptance of how The Creator made us
• The courage to self-assess for personal maturation
• The audacity to seek support to resolve internal conflict
• The freedom of respectful self-expression
• The exhibition of honor for ones self, his/her family, his/her ancestors, colleagues, race, and culture

Inspiring YOU. Uniting The FAMILY. Influencing the COMMUNITY.

The Embrace Your Texture Brand was founded by Patrick Noble Allen (PNA), a native son of Atlanta, GA. Throughout his childhood and into adulthood, Patrick battled with some inferiority complexes relating mainly to his coarse hair, body structure, and personality. He eventually acknowledged his years of programmed anxiety and set a plan in motion
to overcome it. After completing personality assessments and several
difficult therapy sessions, Patrick created the Embrace Your Texture Brand logo as an outward expression of his confidence in his uniqueness.
Now, he wants to share the Embrace Your Texture Brand with you and the millions of others who are determined to celebrate their own positive self-acceptance.

Patrick Noble Allen, CEO